For the Coffee Professional

Fill out our interest form to share your input and help us shape this developing community for coffee shop owners.

Share your thoughts!

Coffee shops do more than serve great drinks—they hold space for community, connection, and honest conversation. As a coffee shop owner, you help create the third place—the in-between where people belong, share ideas, and find common ground.

We know the work isn’t easy. Between managing staff, balancing rising costs, keeping operations smooth, and trying to make an impact that goes beyond the bottom line—it can feel like a lot to carry. You’re not just running a business; you’re sustaining a space that keeps your community connected.

If you’re working to grow, stabilize, or strengthen your business, you’re in the right place. We’re building a community where coffee professionals can learn from one another, share real challenges, find encouragement, and support the work that really matters: creating spaces that bring people together.

☕ Still to come: courses and resources designed specifically for coffee shop owners, to help you build a thriving business and deepen your impact in the community.

La Terza means “the third” in Italian. It’s a name inspired by the idea of the Third Place—those welcoming spaces that exist between home and work, where community happens.

At La Terza, we believe the world needs more of these spaces. In a time when division and distrust can feel like the norm, the Third Place reminds us that conversation, dialogue, and connection across backgrounds and perspectives still has a home. And that sometimes, all it takes to start bridging differences is a shared cup of coffee.

Why the Third Place Matters

Modern life has left many of us disconnected—from our neighbors, from each other, from the rhythm of community life. We believe that behind every great community is a Third Place: a café or a gathering spot where people can show up as themselves and find common ground.

Coffee has always been part of that story. Across cultures and centuries, it’s brought people together to share ideas, dreams, and dialogue. At La Terza, we want to help that happen more often, in more places, starting with us.

How Coffee Becomes a Catalyst

There’s something powerful in this simple drink. Every cup of La Terza coffee represents countless hands and cultures—farmers, roasters, baristas, and guests—all connected by a shared craft and care. We believe that quality coffee invites people to slow down, engage, and connect.

That’s why we take the art of coffee seriously: because great coffee doesn’t just taste better. It builds trust, starts conversations, and opens doors.

How We Support the Third Place

La Terza isn’t just a coffee roaster—we’re a community builder.

We empower Third Places through:

  • Exceptional Coffee: Roasted with care and sourced with respect, so every cup reflects the humanity behind it.
  • Education & Connection: A growing hub of resources, events, and gatherings for those who want to strengthen their own Third Places.
  • Business Support: For cafés and community spaces that share the vision, we offer consulting, wholesale coffee, and hands-on support to help them thrive sustainably.

Our Vision

We dream of a world where more people experience the power of the Third Place—where cafés and gathering spots become centers of connection in divided times.

La Terza exists to brew that vision into reality, one cup and one conversation at a time.

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